Discover deals, experiences, and places worth checking out
What’s your vibe today?
Demographics
- Age: 25-34
- Gender: Primary Female
- Location: Halfax, Dartmouth
- Occupation: Young Professional
- Income: Moderate-high disposable
Behaviours & Habits
- Goes out 2-4x per week
- Uses Instagram/TikTok to decide
- Saves posts + sends to friends
- Loves trying new restaurants + aesthetic spots
Motivations
- Discover “hidden gems”
- Stay socially active with friends
- Get good value (happy hour deals)
- Share experiences (stories/posts)
Find the newest spots.
Demographics
- Age: 28-44
- Gender: Primarily female
- Location: Halifax, Beford, Sackville,
- Occupation: Professional, often in relationships or small groups
Behaviours & Habits
- Plans in advance (2-5 days ahead)
- Organizes birthdays, date nights, girls’ nights
- Engages with giveaways + curated experiences
Motivations
- Create memorable experiences
- Find unique things to do
- Impress friends/partner with good plans
- Convenience (one-stop planning)
Plan your next outing.
Demographics
- Age: 25-44
- Gender: Mixed but female skewed
- Location: Outside of Halifax
- Type: Tourist, visiting friends, local staycation
Behaviours & Habits
- Searches: “best places in Halifax”
- Scrolls heavily before deciding
- Looks for trusted, curated recommendations
- More likely to click external links
Motivations
- Maximize limited time in Halifax
- Avoid tourist traps
- Experience “local favorites”
- Find aesthetic + memorable spots
Make the most of your visit.
Be the spot everyone’s talking about.
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